April 2014: Focus on education; celebration

Did you know that about 50 million adults have some form of arthritis, rheumatoid arthritis, gout, lupus or fibromyalgia? In all, about half of all adults age 65 and older are diagnosed with arthritis. May is National Arthritis Month and it’s a great opportunity to educate about this painful and potentially debilitating condition while marketing your agency.

May is a month when we recognize the vitality of our nation’s seniors. Not only is May Older Americans Month, but National Senior Health and Fitness Day is May 28. Celebrate your community’s seniors while you educate them about the benefits of home care.

May is also the month when it’s important to step back and recognize the professionals who keep our agencies and our referral sources’ offices running: nurses. National Nurses Week is May 6-May 12.

  • Celebrate the nurses on your staff with thoughtful, personalized cards. The cards help improve employee morale and encourage employee retention. Get them at www.tagwebstore.com/nursesweek.php.
  • Honor your agency’s nurse of the year this month during a special staff meeting or event. Find great products to personalize to your agency at http://theadamgrp.espwebsite.com/.
  • Distribute fun and personalized giveaway cards along with a small treat that corresponds with the message on the card to nurses you encounter as you call on referral sources this month. Get them at www.tagwebstore.com/giveaway.php.