Marketing Plan for 2019 – Expanding your Referral Network

The year may be winding down but your marketing should be revving up! Here are some ideas to help you hit the ground running this January.

1. Decide how you want to distinguish your agency from other home health and hospice agencies in your service area.

2. Review CMS Home Health and Hospice scores and build a presentation around those areas where your agency excels.

3. Check out our Health Care Observance Calendar for observances that correspond with your marketing strategy and have your staff select events they would like to participate in as a group.

4. Polish your image with branded Admission Books which not only streamline enrollment, but are a great marketing tool that show your referring physicians the caliber of professionalism their patients will get under your care.

5. Visit your referring physicians. Ask them how you can help them communicate better with their patients. Discuss patient outcomes and how your partnership improves patient care and reduces readmissions. Provide print media that highlights your agency’s proven track record.

6. Identify heath care partners that you may have previously overlooked, for example, your local pharmacists. Pharmacists make excellent referral partners and with National Pharmacist Day coming up January 12th, it’s a perfect time to pay a visit to reiterate the benefits of home care. Be sure to leave behind brochures that define the services your agency provides.

7. Drop off a supply of cognitive building puzzle books at senior centers in your service area. Offer to teach a monthly class on a variety of age-related health topics.

Contact us here at TAG Partners for product samples, consultations, and marketing solutions.

Happy Holidays

Home Health and Wound Care Management

Injury, surgery and immobility can all cause serious wounds that require time and treatment to heal properly. Home health provides wound therapy for acute and chronic wounds. It has been shown that home health care improves patient comfort and healing time, while reducing complications that can lead to wound related readmission.

Many home health agencies utilize specialized wound care clinicians to create an individualized wound care regimen for each patient, based on their wound type and the level of assistance needed. These clinicians can provide education to patients and caregivers on proper nutrition for healing, wound care, and how to recognize signs of infection.

According to the National Institutes of Health, 6.5 million Americans are currently afflicted with chronic wounds. Highlight your agency’s wound care management program and patient outcome scores when calling on your referring physicians. Show them your commitment to patient care by sharing a customized wound-care zone flyer with them. These flyers, customized with your agency’s information, provide patients with step-by-step instructions on when they are in the clear, or when they need to contact your agency or seek emergency care.

Facts about dressings:

Hydrocolloid – is non-breathable self-adhesive dressing that are coated with absorbent polysaccharides which keep the wound clean and promote quick healing.

Hydrogel – is a cooling gel that us used to treat painful non-leaking wounds and second-degree burns.

Alginate – is a biodegradable dressing that contains sodium and seaweed fibers for absorbing high amounts of fluid from wounds that have excessive drainage.

Collagen – is a frequently used dressing for chronic or large area wounds, that helps eliminate dead tissue, promote blood vessel growth, and wound closure. 

Foam – is a multipurpose dressing that perpetuates a moist bacteria-free environment for fast healing.

Transparent – a flexible clear film dressing for wounds that require close monitoring.

Cloth – is a commonly used dressing, best suited for minor injuries.

Visit www.tagwebstore.com to stock up on your home health and hospice marketing essentials. Call us at 866-232-6477 to learn more about our Patient Outcome scores materials for Physicians.