Home care calendars keep you top of mind all year long

In our digital world, it can seem counterintuitive to hold on to the tools our parents and grandparents used. But the reason some tools stand the test of time is simple: they work.

Branded promotional calendars are as effective now as they were 100 years ago in helping your business maintain a constant presence in the offices of referral sources and community stakeholders all year long.

And although it’s true that people often turn to digital assistance to manage their planning, wall calendars maintain an ever-present place of prominence on home and office walls nationwide. Take notice as you move through your own office and through homes and offices you encounter in your daily activities. You’ll see that wall calendars and printed planners haven’t gone anywhere.

A recent study by Promotional Products Association International and the Calendar Advertising Council found a majority of Americans still use wall calendars at home and work. What’s more, the study found:

  • 74% of people could remember the name of the company advertised on their wall calendar
  • 72% of people could remember the product or service advertised on their wall calendar
  • 71% of people did business with the company that gave them the calendar before they received it
  • 70% of people planned to do business again with the company that gave them the calendar
  • 48% of people had a more favorable impression of the advertiser
  • 41% of people referred a friend to the company that gave them the calendar

It stands to reason that if you add an educational element to your already attractive promotional wall calendar, it becomes exponentially more useful.

TAG Partners provides a range of specialized wall calendars for home health, hospice and private duty home care. These attractive calendars are available in lots of eye-catching designs and styles. They educate about common diagnoses you work with and services you provide while keeping your company in front of referral sources, clients and potential clients every day of the year. They also list many healthcare observances relevant to the field.

Getting your calendars now means you can:

  • Plan your outreach efforts for the second half of the year, including events and opportunities to distribute traditional wall calendars.
  • Equip your staff with durable and indispensable weekly planners and monthly planners to help them stay organized. The spiral-bound weekly planners include plenty of space to keep track of appointments and notes, and also include health care observances. Notebook planners promote convenient and at-a-glance planning.
  • Distribute a cost-effective reminder of you and your referral information to everyone you encounter through the end of 2017. Adhesive and magnetic mini tear-off calendars are a great way to make sure your referral information seen often.

Call 866.232.6477 today to get started.

July digest: Red hot ideas for more referrals

National Safe at Home Week is Aug. 23-29. It’s an ideal time to get out into the community and educate about the potential dangers lurking in the place where we should all feel the safest: home.

  • Distribute Home Safety flyers at health fairs and other community events. The flyers are personalized with your agency’s logo and contact information and include information on fall prevention, fire safety and general household safety. Find them at www.tagwebstore.com/health-care-flyers.php.
  • Show your referral sources this month that you are committed to ensuring patient safety. Integrate patient education guides for fall prevention into your services for those at an elevated risk for a fall. The guides also are an eye-catching tool you can use to show referral sources how seriously you take this issue. Find them at www.tagwebstore.com/patient-education-guides.php.
  • Host a free educational class at your area senior centers on the importance and basics of fall prevention. Find a ready-made class at www.tagwebstore.com/healthmatters-education-series.php.

Celebrate your community’s seniors this August by taking part in Senior Citizens Day (Aug. 21, 2015). This fast-growing group has long been behind social changes, and they’re not going to stop any time soon. Make an extra effort to recognize your community’s vital older adults and show them the benefits of home care.

  • Show prospects (and their physicians) just how successful you are at improving certain conditions with outcomes brochures for patients and physicians. The patient brochures educate on home care and the services you provide. The physician brochures outline specific programs and compare your agency’s outcomes scores to state or national averages. Find them at www.tagwebstore.com/patient-outcomes-physicians.php and www.tagwebstore.com/patient-outcomes-senior.php. Outcomes brochures are 50% off through July 31 and highlight the new CMS Quality of Patient Care star rating.
  • Drop by your local senior centers and host a fun activity. Be sure to distribute puzzle books personalized with your agency’s logo and contact information to all those in attendance. Find them at https://tagwebstore.com/puzzlebook.php.
  • Empower patients and prospects to take a greater role in their own health care with health log books personalized to your agency. Distribute them to existing patients and offer them to referral sources to distribute to their patients. Your name and referral information will go everywhere the patient goes. Find them at www.tagwebstore.com/patient-logbooks.php.

The year is halfway over and it’s time to start thinking about 2016. Home care and hospice-specific calendars educate about common conditions and keep your agency in front of referral sources, clients and potential clients all year long. Getting your calendars early means you’ll have them ready for distribution as fall creeps closer – at the rate this year is flying by, that’ll be before you know it. In an offer available this July only, get 25% off all calendars at www.tagwebstore.com (includes wall calendars, weekly planners, pocket planners, and notebook planners).

  • Plan your outreach efforts for the second half of the year, including events and opportunities to distribute traditional wall calendars. Time-tested and durable, calendars will remind referral sources, patients and others about your services, and will make them aware of healthcare observances and any other dates that are important to your agency. These calendars are at their lowest price ever. Find them at www.tagwebstore.com/homecare-calendars.php.
  • Equip your staff with durable and indispensable weekly planners. The spiral-bound planners include plenty of space to keep track of appointments and notes, and also include health care observances. Referral sources will love these, too. Find them at www.tagwebstore.com/weekly-planners.php. Other great options include notebook planners (www.tagwebstore.com/notebook-planners.php) and pocket planners (www.tagwebstore.com/pocket-planners.php).
  • Hand out magnetic calendars personalized to your agency at health fairs, senior centers and all your educational events. Find them at www.tagwebstore.com/magnetic-calendar.php.

October 2014: It’s time to get serious about home care

We have big news, blog readers! We want you to be the first to know about the great way we’re making home care marketing easier than ever. All of the printed products in our webstore (www.tagwebstore.com) are 30% OFF through the end of November*. Let’s talk about ways you can use them to boost your referrals, profits and community reputation.

But first, let’s discuss the one giveaway your agency can’t afford to skip this season: personalized hand sanitizer. 

  • Flu season is underway, and everyone has preventing illness on their minds – especially as viruses such as Ebola and enterovirus D-68 continue to make daily headlines. Give peace of mind to patients, prospects, referral sources and staff while also helping reinforce their mental connection with your agency by distributing Mist-a-Germ pocket spray at all your community engagements. Find it at https://www.tagwebstore.com/mistagerm.php. In a promotional offer valid through Oct. 31, Mist-a-Germ is available at a 10% discount with no set-up charges.

If you haven’t ordered personalized home care or hospice calendars yet, it’s time to stop waiting. Agency calendars are a durable, useful tool that your referral sources, prospects and patients will refer to all year long. This is one of the most cost effective and versatile tools you can have in your marketing toolbox – don’t gloss over this once-a-year opportunity to make sure your name, services and logo are font and center with everyone in your service area. It’s something they will WANT to see every day.

When our staff isn’t in the home with a client, someone else usually is. It’s someone who does hour after of work with no expectation of pay or recognition. And it’s someone we are all grateful for: the family caregiver. November is National Family Caregivers Month. It’s a wonderful time to show family caregivers that what they’re doing matters far more than they know.

  • Visit caregiver support groups in your area and supply refreshments for a meeting in November. Ask to address the group and tell them about the benefits of home care, making sure to distribute your agency’s marketing brochures. Find them at https://www.tagwebstore.com/marketing-brochures.php. (Don’t forget, all tri-fold brochures are buy 1 get 1 free through October. Minimum order or 250 per topic required. See all eligible brochures at https://www.tagwebstore.com/brochures.php.)
  • Distribute FAQ brochures to all the libraries and coffee shops in your area. Be sure to leave them at community counters wherever possible. Find them at https://www.tagwebstore.com/faq-brochures.php.
  • Make the lives of your patients and their family caregivers easier by giving them a clear guide that shows them when their symptoms require a call to emergency services, to their home health nurse, or require no action at all. Zone flyers make this simple and are personalized to your agency. Find them at https://www.tagwebstore.com/zone-flyer.php.
  • Set up a booth at community events this month and distribute agency materials, including disease information brochures personalized to your agency. These brochures educate on specific conditions and tell how home health, private duty or hospice care can help. Find them at https://www.tagwebstore.com/disease-information-brochures.php.

It’s here! National Home Care and Hospice Month is finally here! Well, almost. There are still a few weeks left before the celebrations start, but October is the time to kick your planning into high gear. November’s National Home Care and Hospice Month is a great month to not only celebrate the important work you do, but to draw positive community attention to your agency.

  • Use special National Home Care Month or National Hospice Month greeting cards, magnets and bookmarks to recognize the efforts of your employees, volunteers and referral partners – all the physicians, discharge planners, case managers, social workers and others who play a huge role in making your work possible. Find them at www.tagwebstore.com/homecaremonth/index.php.
  • As you educate the community about what home care or hospice care is all about, use informative flip charts to ensure referral sources know when it is appropriate to refer a patient to your services. Guidelines for Home Health Admission for ICD-9 or ICD-10 are personalized to your agency and list the diagnosis codes for more than 200 common conditions. Find them at: https://www.tagwebstore.com/hhflipchart/ and https://www.tagwebstore.com/hhflipchart10/.  Guidelines for Hospice Flip Charts detail the admission guidelines for many common hospice diagnoses. Find them at www.tagwebstore.com/flipchart-hospice.php.
  • Demonstrate to referral sources that you are not only qualified, but have a proven record of assisting patients with a variety of conditions. Patient Outcomes Brochures for Physicians outline the services you offer per disease. They also provide real data about your quality outcomes and how they compare to your competitors. Find them at https://tagwebstore.com/patient-outcomes-physicians.php. Find accompanying brochures for patients at https://tagwebstore.com/patient-outcomes-senior.php.
  • Distribute FAQ brochures about Home Care, Hospice or Private Duty care at health fairs and community events in November as you educate about your services. Brochures include answers to commonly asked questions about coverage, payment, services, eligibility and more. Find them at https://tagwebstore.com/faq-brochures.php.