Age-Related Macular Degeneration

February is National AMD/Low Vision Awareness Month. Age-related macular degeneration, AMD, is the is the leading cause of vision loss among older adults. AMD is an age-related condition that affects central vision. Early signs of AMD are the appearance of shadowy distortions in the middle of a person’s vision. As the disease progresses those distortions become dark spots that create voids. 

Strike a chord with geriatric care providers this February by explaining how home health improves outcomes for visually impaired seniors. For instance, many home health agencies use low-vision therapists to help AMD patients cope with not being able to see what is directly in front of them. They teach patients to boost their remaining vision by using support tools and developing their peripheral vision.

Promote the benefits of In-home evaluation. Home health therapists evaluate patients’ homes for safety hazards, improper lighting, and the need for sight assistance devices. The proper environmental modifications can help AMD patients maintain their independence longer.

Low vision tools for AMD patient:

  • Specialized eyeglass prescription with very high magnification and prisms. Often with yellow tint to increase contrast.

  • Magnifiers for print and electronic devices

  • Increased lighting

  • Use of devices that respond to voice command

Researchers believe there is a link between nutrition and the progression of dry AMD. They have linked certain nutrients such as lutein, zeaxanthin, vitamin C, E, and zinc to eye health. Other risk reducing practices are similar to those that help prevent heart disease and stroke:

  • Maintain a normal blood pressure and cholesterol levels.

  • Eat an eye-healthy diet of green leafy vegetables and oily fish.

  • Exercise regularly

  • Don’t smoke

Call on the ophthalmologists and eye care specialists in your service area to market your agency and the ways low-vision patients can benefit from your home care services.

Visit the Home Care Observance Calendar to keep track of upcoming marketing opportunities.

Become an unexpected advocate for low-vision awareness

February is National AMD/Low Vision Awareness Month. According to the Macular Degeneration Association, about 9.1 million Americans over 40 have Age-related Macular Degeneration (AMD). It is the leading cause of legal blindness in those ages 65 and older.

Visit the websites for the Macular Degeneration Association and Prevent Blindness to learn more about vision problems and start forming your February outreach plans relating to this health observance. Becoming an unexpected advocate for low-vision awareness will help you stand out from other providers in your area.

The following tips can help you get started.

  • Contact your local Lions Club and become an advocate for your area’s eyeglass recycling efforts. Distribute your vision health flyers to the club’s members.
  • Seek out opportunities to distribute these flyers throughout your market. Make sure they state the benefits of your service relative to low-vision patient care.
  • Partner with a local optometrist’s office to teach a class at a local senior support group or senior church group about the need for early macular degeneration detection. Get started with this great macular degeneration toolkit from the BrightFocus Foundation
  • Private duty agencies call on local optometrist offices with a 3-hour meal preparation and safety supervision package of services for discharged patients with temporary vision impairment.
  • Sponsor a class on the effects of macular degeneration and low vision at a local assisted living facility. Donate branded low-vision bingo cards or magnifiers to distribute at the event. TAG Partners can help you find the items you need. Call 866-232-6477 to get started.