October's mission: Educate about lung health

This October, commit to educating the community about lung disease and the importance of lung health.

More than 35 million Americans have a chronic lung disease, according to the American Lung Association. Nationally, about 400,000 people die from lung disease every year. Join the effort to reverse this trend by observing Healthy Lung Month, an effort of the American Lung Association.

  • Bring in your local health care partners and sponsor a healthy lung presentation series. Visit four different church, civic or support groups and offer a 90-minute presentation about respiratory health issues, including smoking cessation, lung cancer, asthma and COPD. Take the opportunity afterward to talk about the respite care your agency provides in the home.
  • Visit local senior residential communities and promote behaviors that can improve lung performance, such as exercise, deep breathing exercises, and not smoking.
  • National Respiratory Care Week is Oct. 22- Oct. 28. Email a celebration/recognition message to all your community’s respiratory therapist and pulmonologist offices. Check out this free National Respiratory Care Week Planning Guide from the American Association for Respiratory Care for more ideas.
  • Distribute COPD brochures personalized to your agency at community events this October.
  • Spread the word about the Medicare-covered smoking and tobacco use cessation counseling benefits. Click the link for great information, including CMS-created educational materials.
  • Take to your social media stream and post information about lung health. You also can simply re-tweet or re-post great information posted by agencies such as the American Lung Association. Be sure to give the organization credit for their information.

September Digest: Simple tips to get more referrals

Strokes kill more than 800,000 Americans every year, making this condition the fourth leading cause of death in the United States. A staggering 7 million people over age 20 in this country have had a stroke at some point in their lives. The seriousness of this condition underscores how important it is to get involved in raising awareness about strokes and how to prevent them. A perfect time to do that is Oct. 29, World Stroke Day. You not only may save lives through your outreach efforts, but you’ll be raising awareness of your stroke-specific medical services.

  • Call on clinical referral sources in your community and sell them on your agency’s outcomes when it comes to providing care for stroke patients. Find great Patient Outcomes Brochures for the Physician at www.tagwebstore.com/patient-outcomes-physicians.php. You can easily show off how you compare to your competitors when it comes to a variety of outcomes measures.
  • The Patient Outcomes Senior Brochures are a natural companion to the physician brochures. They educate about stroke in easy-to-understand language. Find them at www.tagwebstore.com/patient-outcomes-senior.php.
  • While touting your outcomes to physicians, show them that patient education is a strong component of your home health program. Comprehensive Patient Education Guides for Stroke not only are an eye-catching example of your work, but they help patients get more involved in their own care, which improves outcomes. Find them at www.tagwebstore.com/patient-education-guides.php.
  • Distribute personalized stroke care flyers at community health fairs, libraries, senior centers and anywhere that seniors gather. Find them at www.tagwebstore.com/health-care-flyers.php.

October is National Physical Therapy Month. It’s a great time to not only highlight the important work of your staff physical therapists, but to convey to referral sources how physical therapy and home care can improve the lives of their patients.

  • Schedule meetings with the orthopedic surgeons in your area to show them how well your home health or private duty company can help improve the outcomes for their hip, knee and shoulder replacement patients. Leave them with a unique orthopedic rehabilitation brochure that outlines your company’s services for this as well as how your outcomes scores stack up against state and national averages. Find them at www.tagwebstore.com/patient-outcomes-physicians.php. Companion brochures for patients are available at www.tagwebstore.com/patient-outcomes-senior.php.
  • You can’t say “thank you” enough to employees who are doing a great job and helping you have a successful business. Gove your physical therapy staff a little extra thanks with a mention in your company newsletter and a fun thank-you card with a little treat. Find the cards at www.tagwebstore.com/giveaway.php.
  • Visit an assisted living facility and host a discussion on the benefits of physical therapy for a variety of common health concerns among seniors. Distribute informative flyers about physical therapy to the attendees. Find them at https://www.tagwebstore.com/health-care-flyers.php.
  • Promote your company’s hip and knee replacement recovery services at local health fairs. Distribute informative brochures about the procedure and how home care can help. Find them at www.tagwebstore.com/disease-information-brochures.php.

October is all about lung awareness – not only is October Healthy Lung Month, but Lung Health Day is Oct. 28 and National Respiratory Care Week Is Oct. 25-30. The number of Americans affected by lung disease is staggering. With about 158,000 deaths every year (more than prostate, pancreas, breast and colon cancer combined), lung cancer is the nation’s deadliest cancer. About 206,000 people are diagnosed with the condition each year. Additionally, about 10 million adults are diagnosed with chronic bronchitis each year, and about 4.7 million others have ever been diagnosed with emphysema – the diseases that make up Chronic Obstructive Pulmonary Disease (COPD). About 25 million people live with asthma. Take a stand for lung health and encourage your community to spread the word about lung disease.

  • Use your agency’s COPD outcome scores to demonstrate to physicians your success at providing quality outcomes for certain conditions. Outcomes brochures for the physician detail the specific services you offer and display your outcome scores as compared to state or national averages. Find them at www.tagwebstore.com/patient-outcomes-physicians.php. Companion brochures for patients are available at www.tagwebstore.com/patient-outcomes-senior.php.
  • Hospice agencies can visit with physicians and discharge planners to discuss when referral is appropriate for patients with lung disease/COPD. The hospice specialty care flyer, which includes easy-to-follow end-stage indicators, is a wonderful tool to clearly convey this message. Find it at www.tagwebstore.com/hospice-specialty-care-flyers.php.
  • Partner with physicians to improve hospice care for patients with COPD. The COPD hospice disease case study provides a specific patient scenario in which hospice referral would be recommended. Find it at www.tagwebstore.com/disease-case-study.php.
  • Empower your COPD patients and improve your positive outcomes by providing them with COPD zone flyers that tell them when their symptoms indicate a call to their home health nurse is needed, and when it’s time to call 911. Find them at www.tagwebstore.com/zone-flyer.php. Reminder stickers and magnets also are available at www.tagwebstore.com/zoneflyer-english-products.php.
  • Show physicians you’re serious about giving patients an active role in managing their condition by using patient education guides, which are packed with guidance, tips, goals and logs. Be sure to take the guides along when you call on physicians to discuss potential referrals and the care you provide. Find guides for asthma and COPD at www.tagwebstore.com/patient-education-guides.php.

September 2014: Get ready for huge referral opportunities in October.

Strokes kill more than 800,000 Americans every year, making this condition the fourth leading cause of death in the United States. A staggering 7 million people over age 20 in this country have had a stroke at some point in their lives. The seriousness of this condition underscores how important it is to get involved in raising awareness about strokes and how to prevent them. A perfect time to do that is Oct. 29, World Stroke Day. You not only may save lives through your outreach efforts, but you’ll be raising awareness of your stroke-specific medical services.

  • Call on clinical referral sources in your community and sell them on your agency’s outcomes when it comes to providing care for stroke patients. Find great Patient Outcomes Brochures for the Physician at www.tagwebstore.com/patient-outcomes-physicians.php. You can easily show off how you compare to your competitors when it comes to a variety of outcomes measures.
  • The Patient Outcomes Senior Brochures are a natural companion to the physician brochures. They educate about stroke in easy-to-understand language. Find them at www.tagwebstore.com/patient-outcomes-senior.php.
  • While touting your outcomes to physicians, show them that patient education is a strong component of your home health program. Comprehensive Patient Education Guides for Stroke not only are an eye-catching example of your work, but they help patients get more involved in their own care, which improves outcomes. Find them at www.tagwebstore.com/patient-education-guides.php.
  • Distribute personalized stroke care flyers at community health fairs, libraries, senior centers and anywhere that seniors gather. Find them at www.tagwebstore.com/health-care-flyers.php.
  • Stock the offices of referral sources, as well as pharmacies, rehab centers and hospital waiting rooms with rack cards about stroke. Find them at www.tagwebstore.com/rack-cards.php.

Take a deep breath and get ready because October is all about lung awareness. Not only is October Healthy Lung Month, but Lung Health Day is Oct. 29 and National Respiratory Care Week Is Oct. 19-25. The number of Americans affected by lung disease is staggering. With about 158,000 deaths every year (more than prostate, pancreas, breast and colon cancer combined), lung cancer is the nation’s deadliest cancer. About 206,000 people are diagnosed with the condition each year. Additionally, about 10 million adults are diagnosed with chronic bronchitis each year, and about 4.7 million others have ever been diagnosed with emphysema – the diseases that make up Chronic Obstructive Pulmonary Disease (COPD). About 25 million people live with asthma. Take a stand for lung health and encourage your community to spread the word about lung disease.

  • Use your agency’s COPD outcome scores to demonstrate to physicians your success at providing quality outcomes for certain conditions. Outcomes brochures for the physician detail the specific services you offer and display your outcome scores as compared to state or national averages. Find them at www.tagwebstore.com/patient-outcomes-physicians.php. Companion brochures for patients are available at www.tagwebstore.com/patient-outcomes-senior.php.
  • Hospice agencies can visit with physicians and discharge planners to discuss when referral is appropriate for patients with lung disease/COPD. The hospice specialty care flyer, which includes easy-to-follow end-stage indicators, is a wonderful tool to clearly convey this message. Find it at www.tagwebstore.com/hospice-specialty-care-flyers.php.
  • Partner with physicians to improve hospice care for patients with COPD. The COPD hospice disease case study provides a specific patient scenario in which hospice referral would be recommended. Find it at www.tagwebstore.com/disease-case-study.php.
  • Empower your COPD patients and improve your positive outcomes by providing them with COPD zone flyers that tell them when their symptoms indicate a call to their home health nurse is needed, and when it’s time to call 911. Find them at www.tagwebstore.com/zone-flyer.php. Reminder stickers and magnets also are available at www.tagwebstore.com/zoneflyer-english-products.php.
  • Show physicians you’re serious about giving patients an active role in managing their condition by using patient education guides, which are packed with guidance, tips, goals and logs. Be sure to take the guides along when you call on physicians to discuss potential referrals and the care you provide. Find guides for asthma and COPD at www.tagwebstore.com/patient-education-guides.php.

Get your pink ribbons ready because October is National Breast Cancer Awareness Month. The American Cancer Society estimated that 232,340 new cases of invasive breast cancer and about 64,640 new cases of non-invasive carcinoma in situ were expected to be diagnosed in the United States in 2013. Additionally, about 39,620 women were expected to die from breast cancer that year. It is the second leading cause of cancer death in women, surpassed only by lung cancer. With nearly 3 million breast cancer survivors in this country alone, it’s a disease that touches nearly everyone in some way. So put on that pink T-shirt and prepare to spread the word about breast cancer awareness, treatment and how home care and hospice can help.

Get focused. Get training. Get more referrals.

The end of the year is in sight and it’s time to start thinking about refocusing your efforts to get even more of your local market share. A great way to do that is by attending a home care and hospice-specific sales and marketing training event to get energized and learn the latest tips and tricks from experts in home care and business growth.

  • There is still time to register for PMX, a three-day specialized sales and marketing experience devoted entirely to home health, hospice and private duty. PMX: PlayMaker CRM Expo & User Conference is the industry’s top destination for gaining the innovative tools and strategies needed to improve marketing efficiency; strengthen branding; increase referrals, census and revenue; and dominate your market. You do not have to be a PlayMaker CRM customer to attend or to get the full benefit of PMX.

PMX is Sept. 18-20 in Nashville, Tenn. Visit www.pmxusercon.com to learn more. We have secured a special discount for readers of this blog. Enter promo code BOGO when you register to buy one seat and get the second seat FREE.

Take a deep breath and get ready because October is all about lung awareness. Not only is October Healthy Lung Month, but Lung Health Day is Oct. 30 and National Respiratory Care Week Is Oct. 20-26. The number of Americans affected by lung disease is staggering. With about 158,000 deaths every year (more than prostate, pancreas, breast and colon cancer combined), lung cancer is the nation’s deadliest cancer. About 206,000 people are diagnosed with the condition each year. Additionally, about 10 million adults are diagnosed with chronic bronchitis each year, and about 4.7 million others have ever been diagnosed with emphysema – the diseases that make up Chronic Obstructive Pulmonary Disease (COPD). About 25 million people live with asthma. Take a stand for lung health and encourage your community to spread the word about lung disease.

  • Use your agency’s COPD outcome scores to demonstrate to physicians your success at providing quality outcomes for certain conditions. Outcomes brochures for the physician detail the specific services you offer and display your outcome scores as compared to state or national averages. Find them at www.tagwebstore.com/patient-outcomes-physicians.php. Companion brochures for patients are available at www.tagwebstore.com/patient-outcomes-senior.php.
  • Hospice agencies can visit with physicians and discharge planners to discuss when referral is appropriate for patients with lung disease/COPD. The hospice specialty care flyer, which includes easy-to-follow end-stage indicators, is a wonderful tool to clearly convey this message. Find it at www.tagwebstore.com/hospice-specialty-care-flyers.php.
  • Partner with physicians to improve hospice care for patients with COPD. The COPD hospice disease case study provides a specific patient scenario in which hospice referral would be recommended. Find it at www.tagwebstore.com/disease-case-study.php.
  • Empower your COPD patients and improve your positive outcomes by providing them with COPD zone flyers that tell them when their symptoms indicate a call to their home health nurse is needed, and when it’s time to call 911. Find them at www.tagwebstore.com/zone-flyer.php. Reminder stickers and magnets also are available at www.tagwebstore.com/zoneflyer-english-products.php.
  • Show physicians you’re serious about giving patients an active role in managing their condition by using patient education guides, which are packed with guidance, tips, goals and logs. Be sure to take the guides along when you call on physicians to discuss potential referrals and the care you provide. Find guides for asthma and COPD at www.tagwebstore.com/patient-education-guides.php.

Get your pink ribbons ready. October is National Breast Cancer Awareness Month. The American Cancer Society estimates that 232,340 new cases of invasive breast cancer and about 34,640 new cases of non-invasive carcinoma in situ will be diagnosed in the United States in 2013. About 39,620 women will die from breast cancer in 2013. It is the second leading cause of cancer death in women, surpassed only by lung cancer. With nearly 3 million breast cancer survivors in this country alone, it’s a disease that touches nearly everyone in some way. So put on that pink T-shirt and prepare to spread the word about breast cancer awareness, treatment and how home care and hospice can help.

International Infection Prevention Week is Oct. 20-26. Having good hand hygiene and awareness of simple protections to prevent contracting a cold or flu are simple but hugely important steps we all need to keep from getting sick. Highlight these simple strategies this week and play your part in reducing your community’s rates of potentially deadly infections.